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Your brand is the most important thing to your business. It’s not only how you present your business, but how customers, prospects, and even competitors see you. So you should protect it like a lioness protecting her cub. Rawr! So what is a brand? To start, your logo is...
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
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Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
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Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.
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