
I hate to break it to you. Even if you are the boss, it’s really not all about you. At least not in your marketing anyway. When it comes to making decisions about the types of marketing you are doing, the message you send, and the way you send...
I hate to break it to you. Even if you are the boss, it’s really not all about you. At least not in your marketing anyway. When it comes to making decisions about the types of marketing you are doing, the message you send, and the way you send...
Like it or not, want sells better than need. Most businesses have products or services that people (or other businesses) need. Our target markets generally need our products and services. If not, we’d have a hard time staying in business. But we humans tend to purchase those things that...
I hear a lot from small business owners who think they can’t afford to hire a marketing expert to help write their marketing plan—and more importantly their marketing budget. Those same small business owners admit that they start out the year with a plan to write their marketing plan,...
Okay, I admit it, for some time I have been telling my clients when it comes to content on their websites, blogs, and elsewhere to err on the side of more, more, MORE! And I am right. Especially since the latest change to Google’s search algorithms, as long as...
Seems like a dumb question to ask, huh? As a business owner or manager you MUST know what you are selling. Whether you are a service provider or a product manufacturer/distributor you know what you are selling inside and out and upside down! But, maybe not. What are your...