Mentoré
A client of EVH partner Blubird PR + Events, my work with Mentoré began as a website consultant and quickly evolved into building and managing the website, marketing strategy advisor, budget planning, designing a bookmark, email campaigns, target marketing and search engine marketing (SEM).
Print Pieces
Mentoré owner and author, Dr. Alan Patterson needed to begin promoting his consulting and training services along with his offerings as a speaker and an author. We created two versions of a bookmark that he could insert into each book that was purchased at his speaking events. We also targeted certain geographic areas to increase the number of speaking events, and established a search engine marketing campaign to support our efforts.
Website
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.