X
Take your business to the next level with marketing solutions tailored specifically for you—and do it from anywhere! We’re here to help make that happen, acting as an extension of your team without any of those pesky overhead costs like salary or benefits. Let us bring our expertise to...
Your brand is the most important thing to your business. It’s not only how you present your business, but how customers, prospects, and even competitors see you. So you should protect it like a lioness protecting her cub. Rawr! So what is a brand? To start, your logo is...
I hate to break it to you. Even if you are the boss, it’s really not all about you. At least not in your marketing anyway. When it comes to making decisions about the types of marketing you are doing, the message you send, and the way you send...
Brrr, baby it’s cold outside. Here in the Midwest this time of year it’s cold. No big surprise there. Only this year it seems like the whole country is extra cold. So far, we’ve seen snow, wind, ice, slush, freezing rain, temperatures typically in the teens and twenties, business...
Like it or not, want sells better than need. Most businesses have products or services that people (or other businesses) need. Our target markets generally need our products and services. If not, we’d have a hard time staying in business. But we humans tend to purchase those things that...
I hear a lot from small business owners who think they can’t afford to hire a marketing expert to help write their marketing plan—and more importantly their marketing budget. Those same small business owners admit that they start out the year with a plan to write their marketing plan,...
The other day I got this really great post card in the mail from a store I shop at frequently. I won’t show it to you to protect the innocent, but here’s the gist: The post card was beautiful, a gorgeous design. The store was having a special sale...
Okay, I admit it, for some time I have been telling my clients when it comes to content on their websites, blogs, and elsewhere to err on the side of more, more, MORE! And I am right. Especially since the latest change to Google’s search algorithms, as long as...
BOO! It’s Halloween, time to talk about monsters, goblins, witches and ghosts. Well, this is a marketing blog, so maybe I’ll just stick to the subject and talk about ghostwriters. In case you don’t know, or aren’t exactly sure, what a ghostwriter is: it’s a person who writes a...
EVH Marketing Earns 2016 Constant Contact Solution Provider All Star Award Recognized for achievements using online marketing tools to drive success For the second year in a row, EVH Marketing, a marketing consulting agency, has been named a 2016 Solution Provider All Star Award winner by Constant Contact, part...
Those who know me, know music is a kind of a passion of mine. And attending concerts (sometimes more then one in a single week) is a regular occurrence. The best concerts are ones where the musicians and singers perform for, and TO, the audience. These performers know how...
Here’s the scenario: You are launching a new product or service and you need to build a marketing campaign around it. Or the “busy season” is coming up in your industry and you want to make a big splash with a new marketing campaign. Or maybe you just need...
Last week I was visiting friends in Wyoming. If you have ever visited that part of the country you will agree how absolutely stunning the scenery is. Having been born and bred in the Midwest myself, well I just don’t see landscapes like that every day. I constantly found...
Writing copy for anything can be daunting. Writing copy for a marketing campaign or advertising can be downright frightening. But, never fear, these days you just have to get personal. In the early days of advertising pretty much all you had to do to sell your product in a...
No, I’m not putting down those in the noble profession of firefighting—those brave souls who risk their lives every day to save ours. I didn’t mean those firefighters. On second thought maybe my headline should have been “if you can’t be a firefighter, don’t be a fire-fighter”. Eh? Maybe...
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
Read more...
Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
Read more...
Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.
Read more...